Sparetime fab

Spare Time Fab is a specialized ecommerce retailer serving truck enthusiasts across the country. Offering custom interior and exterior truck parts, they've built a loyal following among customers looking to personalize and upgrade their vehicles. Operating in the competitive automotive aftermarket space, Spare Time Fab needed consistent organic visibility to reach customers actively searching for specific truck parts and custom accessories.

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Increase Website Traffic, Improve SEO, and Drive Sales

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Showcase SpareTime Fab’s craftsmanship and product quality to build trust and reinforce brand authority.

Simplify site navigation and product discovery to make it easier for customers to find, understand, and purchase products.

MARKETING GOALS

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Through a strategic, ongoing marketing plan, we help Stark Law stay competitive, visible, and connected to their ideal audience.

Email Marketing: We craft and schedule targeted monthly email campaigns designed to inform, engage, and convert. These campaigns help keep Stark Law top-of-mind with both prospective and existing clients.
Social Media Management: Our team creates and schedules professional, on-brand content across social platforms to boost engagement, maintain an active presence, and support ongoing brand recognition.

We continuously optimize Stark Law’s website to improve search engine rankings and organic visibility. Our team also handles regular website updates to ensure the site remains current, functional, and aligned with evolving business goals. Ongoing SEO management for increased and consistent online visibility

Since implementing Google Analytics in December 2024, the results have been remarkable. The site experienced a 999.8% increase in active users, with over 10,000 new users engaging with the site for the first time, an impressive 1,011.8% growth. Event tracking also revealed more than 62,000 user interactions, showing a 912.2% increase in engagement. This spike in activity confirms that the digital marketing strategy is not only driving traffic but also attracting the right audience and encouraging meaningful action across the site.

Form Submissions further validate this success:

639 submissions from June 1st to November 30th, 2024
932 submissions from December 1st, 2024 to June 6th, 2025
This reflects a 46% increase in leads, generated through optimized form placements and higher-quality traffic.

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Website Form Submissions

Dec 1, 2024 – June 6, 2025

Stark Law is currently running a highly successful digital ad campaign that has consistently delivered high-quality leads. Due to this success, the firm increased its advertising budget to allow for the development of a second ad creative, expanding reach and capitalizing on the momentum.

Impressions decreased by 29.18%, but this was a strategic refinement—not a loss—focusing budget on higher-performing placements.
Clicks only dropped by 9.37%, showing stronger targeting despite fewer impressions.
Click-Through Rate (CTR) rose significantly by +27.98%, reaching 5.94%—a strong indicator of better audience alignment.
Average Cost-Per-Click (CPC) dropped by 19.86%, lowering acquisition costs.
Total Ad Spend was reduced by over $3,000 (-27.37%), maximizing budget efficiency.
Conversions increased by 22.39%, climbing to 645 total leads.
Cost Per Conversion dropped dramatically by 40.66%, from $21.31 down to $12.64.

What We Do

Tailored Financial Solutions for Your Family

Comprehensive Product Optimization

We rewrote and optimized title tags and meta descriptions for hundreds of products, created unique product descriptions for nearly the entire catalog, and implemented strategic header structures to improve search visibility.