Frequently Asked Questions

PPC (Pay-Per-Click) advertising is a digital marketing model where you pay a fee each time one of your ads is clicked. It's a way to drive traffic to your website by paying for targeted ads on platforms like Google and Facebook. Unlike SEO, which focuses on organic rankings, PPC offers immediate visibility in search results or social feeds.

Google Ads allows advertisers to create text, image, or video ads that appear when someone searches for relevant keywords on Google. Advertisers bid on specific keywords and pay only when someone clicks their ad (hence "pay-per-click"). Ads can also appear on the Google Display Network (websites that partner with Google to show ads) and on YouTube.

Facebook Ads allow you to create visual ads targeting specific audience groups based on their interests, demographics, behavior, and even recent online activities. Ads can appear in users' News Feeds, Stories, and even on Instagram and Messenger. You set a budget, and Facebook’s algorithm optimizes the delivery to people most likely to take your desired action (like making a purchase or filling out a form).

PPC advertising provides immediate visibility for your business, driving targeted traffic to your website. It is highly measurable and allows you to control your budget, target specific audiences, and test different ad strategies. It’s an effective way to complement organic SEO efforts and boost sales or leads quickly.

Google Ads offers several types of ads, including:

• Search Ads: Text ads that appear when users search for specific keywords on Google.

• Display Ads: Image or banner ads that appear on websites within the Google Display Network.

• Shopping Ads: Product-based ads that appear in Google Search results with product images, prices, and descriptions.

• Video Ads: Ads that appear on YouTube or in video content across the Google Display Network.

Facebook offers a variety of ad formats, including:

• Image Ads: Simple ads with a static image.

• Video Ads: Ads that showcase your brand through video.

• Carousel Ads: Ads that allow you to showcase multiple images or videos in one ad unit.

• Collection Ads: Ads that feature a primary image or video with several products beneath it, ideal for e-commerce.

• Lead Ads: Ads that allow users to submit their contact information directly within the ad without leaving Facebook.

Remarketing (also called retargeting) involves showing ads to users who have previously visited your website or interacted with your brand but didn’t convert. It’s a powerful way to bring users back to your site and encourage them to complete a purchase or action. Both Google Ads and Facebook Ads support remarketing campaigns.

Both Google Ads and Facebook Ads allow you to set daily or lifetime budgets, giving you control over how much you spend. You can also set bid limits for specific keywords or audiences, ensuring that you don’t overspend. Regular monitoring and optimization can help you get the most out of your budget.

The success of a PPC campaign depends on your goals. Key performance indicators (KPIs) to monitor include:

• Return on Ad Spend (ROAS)

• Conversion rate (percentage of clicks that result in a desired action)

• Click-through rate (CTR)

• Cost-per-click (CPC) and cost-per-conversion (CPA) Regularly analyzing these metrics and optimizing your campaigns can help you achieve better results.

Yes! We specialize in managing and optimizing PPC campaigns on both Google Ads and Facebook Ads. Our team will work with you to create a tailored strategy, track performance, and continuously refine campaigns to ensure the best possible ROI.