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The Psychology Behind Great Logo Design: What Makes a Brand Memorable
Whether you’re rebranding or starting fresh, understanding the psychology behind logo design can help you create a brand identity that sticks.
Maria Bueno
6 days ago2 min read


How to Recognize and Avoid Phishing Emails Related to Your Wix Website
Each year, spam emails surge around the holidays, targeting individuals and businesses alike with scams disguised as urgent account alerts, shipping notifications, or special offers.
Emma Morad
Nov 112 min read


Wix Studio vs WordPress, Which Is Better for Your Business Website?
Learn the pros and cons of Wix Studio and WordPress, and discover which website platform is best for your business goals, SEO, and long-term growth.
Maria Bueno
Nov 43 min read


The Art of Storytelling in 60 Seconds
In today’s fast-paced digital world, attention spans are shorter than ever. Marketers face a huge challenge: how to tell a compelling story in under a minute. Whether it’s a social media reel, a quick video ad, or even an elevator pitch, your brand narrative needs to be fast, clear, and memorable. Humans are wired for stories, they capture attention, create emotional connections, and make information easier to remember.
Maria Bueno
Sep 172 min read


Print Marketing Isn't Dead: How Custom Materials Still Win Attention in a Digital World
In today’s world of endless emails, social media ads, and pop-ups, it might seem like print marketing has been left behind. But the truth...
Maria Bueno
Sep 52 min read


Introducing The Blueprint: Powered by K Marketing Co
We’re thrilled to announce something big that’s been in the works behind the scenes here at K Marketing Co. Our brand new podcast is...
Casey Gavey
Aug 182 min read


Introducing Our New Podcast: Write That Down
For Working Moms, Women on a Mission, and Everyone Who's Trying to Do It All At K Marketing, we spend our days helping businesses tell...
Casey Gavey
Aug 42 min read


Top Marketing Mistakes We See Clients Make (and How to Fix Them)
Marketing today moves fast, and while most small businesses are doing their best to keep up, there are a few common pitfalls we see time...
Maria Bueno
Jul 293 min read


From Gut Check to Grocery Aisle Staple: How OLIPOP and Poppi Made Probiotic Soda Cool
Once upon a time, gut health belonged to the world of kombucha, kefir, and chalky supplements tucked away on dusty wellness store...
Maria Bueno
Jul 153 min read


A Beginner’s Guide to Shooting Video in Manual Mode
If you’re used to shooting video using a smartphone or your camera’s auto mode, shooting in manual mode may sound intimidating, but it’s the key to getting more creative control over your shots.
Emma Morad
Jun 274 min read


8 Key Characteristics of a High-Converting Lead Generation Website
In the digital age, your website isn’t just a brochure, it’s a salesperson that works 24/7. If you're in the business of attracting and converting potential customers, having a strong lead generation website is critical to your success.
Alicia Irwin
May 293 min read


7 Branding Mistakes to Avoid as a Small Business or Nonprofit
Whether you're running a small business or a nonprofit, your brand shapes how the world perceives you, supports you, and chooses to engage with your mission.
Alicia Irwin
May 293 min read


Developing a Paid Advertising Strategy: A Step-by-Step Guide for 2025
In the ever-evolving digital landscape of 2025, developing a paid advertising strategy is essential for any business looking to grow its reach, generate leads, and drive consistent revenue.
Alicia Irwin
May 153 min read


Mastering Marketing Automation Tools in 2025: A Guide to Smarter, Scalable Growth
Businesses of all sizes are now leveraging sophisticated tools to personalize customer experiences, streamline campaigns
Alicia Irwin
May 153 min read


Maximize Your Online Presence: Mastering Social Media Optimization (SMO)
In today's digital landscape, a strong social media presence isn't just a nice-to-have – it's a necessity. But simply posting content...
Megan Kalbach
Apr 253 min read


Unlock Your Brand's Potential: Mastering the 4Ps of Marketing
Are you ready to elevate your brand and drive tangible results? At K Marketing Co., we understand that a robust marketing strategy
Emilie Jones
Apr 163 min read


Stand Out From the Crowd: The Power of Custom Marketing Materials
In today's saturated market, generic marketing simply doesn't cut it. To truly connect with your audience and leave a lasting impression, yo
Maddy Rohrer
Apr 53 min read


Wix vs Wix Studio: A Game-Changer for Businesses
The introduction of Wix Studio marks a significant shift from the classic Wix platform.
Maddy Rohrer
Mar 252 min read


Spring Cleaning Your Marketing Strategies for Success
Spring is in the air, and just like our homes, your marketing strategies might need a good cleaning!
Emilie Jones
Mar 203 min read


The Uncertain Future of TikTok: Navigating What’s Next
Over the past few years, TikTok has been a dominant force in the social media landscape and shaping trends.
Maddy Rohrer
Mar 122 min read
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