Long's Park Amphitheater Foundation is a shining beacon of community engagement and cultural enrichment in Lancaster, PA. As a non-profit organization, the foundation has dedicated itself to the preservation and promotion of Long's Park, an 80-acre city park that serves as a dynamic hub for artistic expression and outdoor recreation. The foundation's unwavering commitment to providing free, high-quality entertainment through the Summer Music Series has captivated audiences of all ages for decades. Additionally, the nationally acclaimed fine art festival organized by the foundation, showcases the exceptional talent of artists from across the country, captivating visitors with a diverse range of fine art. With a focus on fostering a sense of belonging and community, Long's Park Amphitheater Foundation has transformed the park into a vibrant and inclusive space, offering pavilions, a petting farm, children's playgrounds, and a serene 3-acre spring-fed lake. Through its tireless efforts, the foundation continues to create unforgettable experiences and foster a deep appreciation and for the arts and nature among Lancaster County residents and visitors alike.

LONG'S PARK

AMPHITHEATER FOUNDATION

Building community by creating a burst of excitement and buzz about the foundation's events to new and different demographics within the community.

Elevating the influence of the foundation by growing attendance, business sponsorships, and fundraising opportunities.

Ensuring the foundation stays relevant and impactful in the current digital environment.

FOUNDATION MARKETING GOALS

Establish clear and consistent branding within the three areas of the foundation. Creating cohesive branding materials across all marketing platforms and print work.

We established a cohesive and consistent branding across the foundation, Summer Concert Series and Art Festival with the use of blue, allowing the predetermined branding for those areas as a highlight color. Consistent branding ensures that all three areas of the foundation are aligned visually and conceptually, creating a unified and recognizable identity. This helps build trust and brand recognition among the audience. Consistent branding was essential for establishing a strong foundation identity and effectively communicate the foundations values and offerings to the community.

Marketing Materials

We utilized a diverse range of marketing materials to create buzz and excitement for Long's Parks Summer Music series and the Art Festival. We made use of printed rack cards for local distribution of the concert line up. Advertising locally and regionally for the Nationally Accredited Art Festival and so much more. By ensuring our materials were diverse, we were able to be impactful and reach a wide audience.

Update Foundation Website

Redesigning the foundation's website was an excellent way to not only update to a fresher look but to create a streamlined user experience. A visually appealing and user-friendly website not only attracted more visitors but also kept them engaged. By incorporating modern design elements, intuitive navigation and responsive layouts using Wix's Classic Editor, we were able to offer users a seamless experience across different devices.

Creating and managing drip campaigns to increase engagement on social media through storytelling. Ramping up campaigns as events approach.

Drip campaigns have proven to be an effective marketing strategy for promoting the Longs Park Art Festival. By leveraging a combination of printed materials, email marketing, social media marketing, digital billboard advertising, and TV.

Printed materials, such as brochures and flyers, are distributed strategically in local businesses, community centers, and high-traffic areas to generate awareness and drive attendance. Email marketing allows for personalized and targeted communication, keeping potential attendees informed about the festival's highlights, featured artists, and special events. Social media marketing plays a crucial role in building a buzz around the art festival by sharing visually appealing content, behind-the-scenes glimpses, at the artist's work. Digital billboard advertising captures the attention of commuters and passersby, displaying eye-catching visuals and key art festival details. TV advertisements reach a wider audience, enabling the festival to extend its reach beyond digital platforms. By utilizing these diverse marketing channels, the Longs Park Art Festival effectively maximized its visibility and attracted art enthusiasts from near and far.

Social Media Growth, Management and Engagement

Additionally, we leveraged their social media platforms for storytelling. Resulting in increased engagement and community buzz about upcoming events at the park. By sharing captivating stories, behind-the-scenes glimpses and highlighting the unique experiences offered at the park, With consistent, branded posts driving traffic to the website, utilizing geofencing and PPC ads we not only increased the park's visibility and engagement on the major social platforms but also fostered a sense of community and public participation at the events.

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