Stark Law

Stark Law LLC is a specialized law firm dedicated to representing injured workers across Pennsylvania in workers' compensation cases. With a deep understanding of Pennsylvania’s workers’ compensation laws, the firm advocates for the rights of employees who have been hurt on the job, helping them secure the benefits they are entitled to, including medical coverage and wage loss compensation. Led by Attorney Chris Stark, the firm is known for its straightforward, aggressive representation and a commitment to personal attention throughout every step of the claims process. Stark Law stands out for its accessibility, legal expertise, and unwavering dedication to protecting the livelihood of hardworking individuals.

Increasing the volume of qualified leads and improving conversion rates across their digital channels. Their objective was to drive measurable growth by optimizing outreach strategies and enhancing user engagement.

Boost audience engagement through strategic social media management and targeted email marketing campaigns. These efforts were designed to strengthen brand presence and maintain consistent communication with both potential and existing clients.

Creating and maintaining a strong online digital presence through ongoing managed SEO efforts. This strategy aimed to improve search visibility, drive organic traffic, and establish long-term credibility in their industry.

MARKETING GOALS

Stark Law Group LLC Facebook page on cell phone

Through a strategic, ongoing marketing plan, we help Stark Law stay competitive, visible, and connected to their ideal audience.

Email Marketing: We craft and schedule targeted monthly email campaigns designed to inform, engage, and convert. These campaigns help keep Stark Law top-of-mind with both prospective and existing clients.
Social Media Management: Our team creates and schedules professional, on-brand content across social platforms to boost engagement, maintain an active presence, and support ongoing brand recognition.

We continuously optimize Stark Law’s website to improve search engine rankings and organic visibility. Our team also handles regular website updates to ensure the site remains current, functional, and aligned with evolving business goals. Ongoing SEO management for increased and consistent online visibility

Since implementing Google Analytics in December 2024, the results have been remarkable. The site experienced a 999.8% increase in active users, with over 10,000 new users engaging with the site for the first time, an impressive 1,011.8% growth. Event tracking also revealed more than 62,000 user interactions, showing a 912.2% increase in engagement. This spike in activity confirms that the digital marketing strategy is not only driving traffic but also attracting the right audience and encouraging meaningful action across the site.

Form Submissions further validate this success:

639 submissions from June 1st to November 30th, 2024
932 submissions from December 1st, 2024 to June 6th, 2025
This reflects a 46% increase in leads, generated through optimized form placements and higher-quality traffic.

Stark Law Group Ad data on desktop screen

Website Form Submissions

Dec 1, 2024 – June 6, 2025

Stark Law is currently running a highly successful digital ad campaign that has consistently delivered high-quality leads. Due to this success, the firm increased its advertising budget to allow for the development of a second ad creative, expanding reach and capitalizing on the momentum.

Impressions decreased by 29.18%, but this was a strategic refinement—not a loss—focusing budget on higher-performing placements.
Clicks only dropped by 9.37%, showing stronger targeting despite fewer impressions.
Click-Through Rate (CTR) rose significantly by +27.98%, reaching 5.94%—a strong indicator of better audience alignment.
Average Cost-Per-Click (CPC) dropped by 19.86%, lowering acquisition costs.
Total Ad Spend was reduced by over $3,000 (-27.37%), maximizing budget efficiency.
Conversions increased by 22.39%, climbing to 645 total leads.
Cost Per Conversion dropped dramatically by 40.66%, from $21.31 down to $12.64.

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